# Fazel Rehman

> An agentic, AI-driven portfolio — conversational UX, interactive labs, and 9+ years of product design case studies at the frontier of LLM-native UX.

An agentic portfolio is a design portfolio powered by conversational AI: you explore case studies, labs, and process through dialogue instead of static pages alone. This site pairs that agent with indexable journal entries and project deep links so both search engines and AI assistants can discover the work.

Agentic portfolio · conversational UX · case studies · design journal. Canonical site: https://fazel.design.

## Primary
- [Home — agentic portfolio](https://fazel.design/): Conversational AI, labs canvas, hire chat
- [Portfolio manifest (JSON)](https://fazel.design/portfolio.json): Machine-readable index with case-study excerpts
- [Full context bundle](https://fazel.design/llms-full.txt): Plain-text compilation of all published work
- [XML sitemap](https://fazel.design/sitemap.xml)

## Design journal & case studies

- [Test](https://fazel.design/journal/test): test test
- [Shelly Skincare — Designing Calm, Honest Beauty](https://fazel.design/journal/shelly): A minimal, monochrome identity built to make skincare feel honest, warm, and human. Brand strategy, visual identity, and digital experience for a climate-adapted beauty brand in the GCC.
- [DealCart's Makeover — Case Study](https://fazel.design/journal/dealcarts-makeover): How DealCart evolved from DC 1.0 to DC 2.0 — a playful, scalable rebrand for 15M+ Karachi users without losing the identity customers already loved.

## Projects

- [Qoqnuz](https://fazel.design/project/qoqnuz): Heritage music platform for Chitrali culture — catalogue, sessions, and podcasts for diaspora audiences. Bootstrapped; live at app.qoqnuz.com.
- [DealCart](https://fazel.design/project/dealcart): Led a brand refresh from “another grocery app” to saving people money — visual system, 25+ features, 400+ campaigns, six private-label brands, and a T20 cross-border campaign with CityMall India.
- [Postpay](https://fazel.design/project/postpay): Brand, product, and growth in UAE BNPL — OOH campaigns, POSTPAY ONE, scaling from 50K to 450K downloads and 38K to 80K MAUs, plus 120+ brand partnerships.
- [Arzepak](https://fazel.design/project/arzepak): Ground-up real estate marketplace — scaled the team from 4 to 100+ in six months. Led product, UX, marketing, and brand; launched Pakistan’s first Draw Search, Instant Stay, and AR home tours. 500K+ installs, 66K+ MAUs, 1,000+ verified agents.
- [Careem](https://fazel.design/project/careem): Early Careem — helped scale from 1 city to 14, ~100 rides/day to 300K, and 1.4K to 4M+ users across brand, product, 150+ campaigns, captain education, and Careem Bikes.
- [DealCart Champion Project](https://fazel.design/project/test): test test

## Optional
- [Open Graph image](https://fazel.design/opengraph-image)

Keywords: agentic portfolio, AI driven portfolio, best portfolio, agentic UX, LLM-native design, product designer.