Project
Arzepak
Ground-up real estate marketplace — scaled the team from 4 to 100+ in six months. Led product, UX, marketing, and brand; launched Pakistan’s first Draw Search, Instant Stay, and AR home tours. 500K+ installs, 66K+ MAUs, 1,000+ verified agents.
Outcomes
- 500K app installs
- 66K MAUs
- 1000 verified agents
- 160M PKR campaign revenue
Overview
Arzepak was a ground-up challenge. I joined at 4 team members and helped scale it to 100+ employees within six months. I led product development, marketing, UX, and brand building. We launched Pakistan’s first Draw Search, Instant Stay, and AR home tours, reaching 500K+ installs and 66K+ MAUs while onboarding 1,000+ verified agents.
Impact
We restored trust in an industry full of fake listings and broken experiences. By simplifying onboarding for agents and making property discovery transparent for users, Arzepak became a credible name in real estate tech. Beyond the platform, my campaigns generated ₨160M+ in revenue for major real estate projects.
Roadmap
Expanded to major Pakistani cities (live). Integrated digital wallets (live). Building loyalty programs and gamified features (in progress).