Project
Postpay
Brand, product, and growth in UAE BNPL — OOH campaigns, POSTPAY ONE, scaling from 50K to 450K downloads and 38K to 80K MAUs, plus 120+ brand partnerships.
Outcomes
- 450k installs
- 120+ brands onboarded
- Major OOH campaigns
- Postpay One launch
- MAUs 38K → 80K
Overview
At Postpay, I worked on brand design, product refinement, and growth initiatives in the UAE BNPL market.
Brand & OOH
I redesigned social presence and led two major OOH campaigns that strengthened brand recall in a competitive market.
POSTPAY ONE & growth
I helped launch POSTPAY ONE, improving the checkout experience. During this time we scaled from 50K to 450K downloads, increased MAUs from 38K to 80K, and onboarded 120+ top brands including Apple, MAF, Shein, and Sharaf DG.
Impact
The real value was expanding access to flexible payments. Strengthening brand recall, improving user journeys, and onboarding major merchants helped Postpay find its place in the broader fintech landscape.